How To Select The Best Voiceover Talent For Your Commercial

What makes a TV or radio commercial stand out from all the others?

Certainly the voiceover is a factor. What should you look for when choosing a voice talent?



A professional voiceover artist will be able to discern the emotion appropriate for your ad. The voice talent can grasp the feeling you desire. Some ads target a specific demographic, so you'll need to choose a voice talent with a "sound" that will to relate to your target audience.

Whether your ad has music with a voice-over, or features a "dry" read - voiceover without music - the voiceover talent will use his or her voice to convey your message in a trustworthy manner.

Is there any commercial that you haver never forgotten? Can you hear that voice when you think of the product? Movie trailers for example. You may not know the name of the voice talent, but you can't forget the trailer voice.

An important factor is the long-term value of a "voice identity" for your business. The lasting impression of an ad can be achieved in part by the voiceover. The voiceover on your ad can become the image voice or your brand identity voice. If you have a series of commercials, consider using the same voiceover artist for each project.

When you are looking for a voice talent, you'll see long lists of voice samples performed by the talent. Many voice professionals accept all kinds of voiceover, narration, documentary or other projects. That's not necessarily a bad thing. But a shorter list of samples or clients does not mean less ability. Many professional voice talents purposely limit the range of projects for which they will perform voiceover. In that way, these voice artists do not risk becoming overexposed and the value of their unique sound continues to benefit selected clients.

These are the kinds of commercials and audio productions you hope to achieve. A memorable, effective ad, accomplished in part because of the voice you choose.

Read on. Jason Kay - I can recommend a fantastic voice over artist Mark Weitzman for any voiceover / voice over artist work